Breakout Session 3 'Market Access'
Moderator
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Javier Garcia, Director of Standardization, Spanish Association for Standardisation and Certification, AENOR
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Speakers
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Angus Hunter, Managing Director, Optimat
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Pascal Kaluzny, CEO, Tera Environment
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Jesus Lopez de Ipiña, Project Manager, Industry and Transport Division, Tecnalia (BR3)
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Volker Stich, Managing Director, Institute for Industrial Management, RWTH Aachen University (BR3)
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“Accelerating market uptake”
Standards play an instrumental role in several key growth stages of a business. In this session panellists will present case studies and data to show how standardization can address the following key challenges:
- Transforming a research project into a business
- Accelerating market entry and adoption: fast go-to-market and early stage growth
- Establishing market share: getting a dominant position
- Moving into new markets: low entry barrier to enter new markets and geographical areas
Recommended for: Industry researchers and innovation practitioners
Logistics
When
Thu 30 October, 2014 08.30 to
Wed 30 October, 2019 17.15
CET
Where
SQUARE - Brussels Meeting Centre
Glass Entrance
rue Mont des Arts
B-1000 Brussels
Tel: +32 2 515 13 22
