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This year's conference took place on 15 October. Please see below a copy of the programme for the conference. For more information on any aspect of this year's event, please contact James Wilmott on +44 (0) 2920 783 022 or email


Tuesday 15 October, 2013


09:00 – 09:30

Registration & Welcome Coffee

09:30 – 09:35


Katarzyna Lasota Heller, President, EDiMA
Walter Devenuto, President, EMOTA

09:35 – 09:45

Keynote Address

Michel Barnier, European Commissioner, Internal Market and Services (via video)

09:45 – 10:00

Scene Setting: An Update on E-Commerce in Europe

Walter Devenuto, President, EMOTA

10:00 – 11:50

Session 1: E-Commerce in Europe - Today and Tomorrow

E-Commerce is making a significant positive economic impact in Europe while driving innovation and efficiency in the ways in which purchases are made. Consumers are purchasing cross-channel and have been deemed “agile” in their behaviour. Hyper-connectivity also points to new opportunities for business and consumers alike. This session will provide an update on the state of e-commerce in Europe and will discuss strategically what the key challenges are for policymakers, industry and other stakeholders in ensuring that e-commerce continues to deliver for the European consumer and economy. Fundamentally – what do we want e-commerce in Europe to look like tomorrow?

James Roper, Vice President, EMOTA, CEO, IMRG
Claire Bury, Director, Unit E1: Business-to-consumer services, DG MARKT, European Commission
Katarzyna Lasota Heller, President, EDiMA
Jörgen Bödmar, CEO, Scandinavian Design Center
Nick Sohneman, Founder and Managing Director, Futurecandy UG

10:00 – 10:30

What will e-commerce look like in 5 years?

Nick Sohneman, Founder and Managing Director, Futurecandy UG

11:50 – 12:10

Refreshment Break

12:10 – 13:15

Session 2: E-Commerce and European SMEs

Encouraging European SMEs, both startups and existing business, to have an online e-commerce presence is as an important factor in efforts to drive growth in Europe. The Digital Agenda for Europe sets targets for increasing the SME share of online sales to 33% by 2015. How can big business help SMEs in this process? What policy options might be available over the next few years to provide support in this endeavour? What might the consequences be, both positive and negative, of such a shift?

Werner Stengg, Head of Unit, Online and Postal Services, DG MARKT, European Commission
Michel Catinat, Head of Unit ICT for Competitiveness and Industrial Innovation, European Commission
Brian Williamson, Plum Consulting
Chris Sherwood, Head of Public Policy, Allegro Group
Hugh Morgan Williams OBE, Founder, Canford Group Plc

13:15 – 14:30



14:30 – 15:45

Parellel Breakout Sessions

14:30 – 15:45

Breakout Session Choice

Delegates will have the option of attending one of the two following parallel breakout sessions:

Payments and Security

14:30 – 15:45


In the final delivery to the consumer of their purchased goods, whether digital or physical, the efficiency of the process is key in continuing the positive trend for ecommerce in Europe. The privatisation of the postal operators across Europe and many new market entrants offering different services, has led to a big shake up in the postal and logistics sector. On digital distribution, recent controversies such as the failed ACTA negotiations have left the copyright and IPR fields in need of greater clarity. What are the next steps for policymakers and businesses in determining a clearer, more efficient future of the distribution of goods purchased online?

Róża Gräfin von Thun Und Hohenstein, Member, European Parliament
Werner Stengg, Head of Unit, Online and Postal Services, DG MARKT, European Commission
Herbert Götz, Director Marketing, IPC
Nick Basford, Vice President Marketing, UPS Europe
Jan-Remi Gratadour, Managing Director, ACSEL

14:30 – 15:45

Payments and Security

Ensuring the safe processing of online payments and protecting consumers against identity fraud are both key to building greater confidence in e-commerce, particularly cross-border, in Europe. What are policymakers and businesses doing to ensure the online economy remains a safe place to operate? What innovative payment solutions are being developed which will help drive both convenience and efficiency.

Siada El Ramly, Director General, EDiMA
Fabienne Weibel, Deputy Head of Government Relations for EMEA, eBay Inc
Cornelia Kutterer, Director of Regulatory Policy, Microsoft Corporate Affairs Europe
Susanne Czech, Secretary General, EMOTA
Jolanda Girzl, Director, ECC Sweden Swedish Consumer Agency
Krzysztof Zurek, Policy Officer, Financial Institutions, DG MARKT, European Commission

15:45 – 16:00

Coffee Break

16:00 – 17:00

Champagne Roundtable Debate

Claire Bury, Director, Unit E1: Business-to-consumer services, DG MARKT, European Commission
Roberto Viola, Deputy Director General, DG CONNECT, European Commission
Pablo Arias Echeverria, Member, European Parliament
Alasdair McGowan, Director Government Relations UK & Ireland, EMEA Policy Counsel, eBay Inc.



Tuesday 15 October, 2013
09.00 to 18.00




The Renaissance Hotel

Rue du Parnasse 15
Brussels 1050

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Sponsorship - E-Commerce 2013



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