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See below for the agenda of the conference.


Thursday 7 March, 2013


08:30 – 09:00

Welcome Coffee and Registration

09:00 – 10:15

Keynote Session: Maximising the economic and environmental benefits of Cloud Computing in Europe

Moderator: Andrea Renda, Senior Research Fellow, Head of Regulatory Affairs Programme, CEPS

09:00 – 09:15

Keynote Presentation: The view from the European Commission

Zoran Stančič, Deputy Director General, DG CONNECT, European Commission

09:15 – 09:30

Keynote Presentation: The view from Japan

Ambassador Kojiro Shiojiri, Ambassador of Japan to the European Union, Mission of Japan to the EU

09:30 – 09:45

Keynote Presentation: The view from the European Parliament

(please note that a late change in Ms del Castillo Vera’s schedule means that she is now unable to participate personally at the conference, and instead has recorded a video presentation)

Pilar del Castillo Vera, Member, European Parliament

09:45 – 10:00

Keynote Presentation: The view from the Industry

Dale Strange, Executive Director Global Cloud Computing, Dell

10:00 – 10:15

Q&A Session with Keynote Speakers

10:15 – 10:30

Coffee Break

10:30 – 11:50

Panel 1: What should be the legal framework to help create a market for Cloud services?

In order to fully benefit from the advantages offered by the technology, a coherent and harmonised regulatory framework for Cloud Computing throughout Europe is necessary.

-To what extent does the European Cloud Computing Strategy respond to the issues related to the implementation of a legal framework for Cloud Computing in Europe? Will additional legislation or actions from Member States be necessary to implement the roadmap successfully?
-How do the proposed measures respond to the concerns over data protection and privacy and how does the review of the Data Protection Regulation apply to cloud services?
-How will it be ensured that the regulatory framework remains flexible and future proof enough so that innovation is not put at risk?

The European Cloud Computing Strategy plans to establish common standards, codes of best practices, guidelines for SLA’s as well as certification to aid interoperability, data portability and help discourage vendor lock-in to build public trust in Cloud Computing and eventually boost the adoption of the technology.

- How does the European Commission plan to encourage the development of these common standards by the industry?
- How can it be ensured that the cloud template contracts created remain safe, fair and that the specifications are not too restrictive?
- What concrete measures have been planned to foster greater interconnection between services? What are the remaining challenges?
-Would greater transparency into cloud providers’ practices be enough to overcome concerns over data security, availability, and infrastructure resiliency or is further action required?

Moderator: Andrea Renda, Senior Research Fellow, Head of Regulatory Affairs Programme, CEPS

Mario Campolargo, Director, Net Futures, DG CONNECT, European Commission
Dalibor Baskovc, Chairman, Eurocloud Slovenia
Dervish Tayyip, Legal Director EMEA, Microsoft
Joan Antokol, Managing Partner, Park Legal LLC
Tomas Jakimavičius, Counsellor for Telecommunications, Information Society and Postal Services, Permanent Representation of Lithuania to the EU

11:50 – 12:05

Keynote Presentation

Viviane Reding, Vice-President and Commissioner for Justice, Fundamental Rights and Citizenship, European Commission

12:05 – 12:20

Keynote Presentation: The View from the US

William E. Kennard, US Ambassador to the EU, US Mission to the EU

12:20 – 13:20



13:20 – 14:45

Panel 2: Cloud Computing rules in Europe for a Global Cloud Computing Market

In order to ensure that the European Cloud market reaches its full potential, the European rules and standards for Cloud Computing will have to fit within an international Cloud framework to ensure that data flows freely globally.

-To what extent can legal and regulatory solutions be co-ordinated at a global level, and how can European legislation be integrated with other data laws?
-How does the Strategy plan to tackle concerns over the transfer of personal data outside the EU and have the applicable law and liability issues been addressed well?
-What other policies implemented outside of the EU could pose barriers to European Cloud providers?
-How should global cooperation on standardisation be implemented to tackle compatibility problems worldwide?
- How can it be ensured that the creation of standards by multiple groups does not slow down the process but remains complementary and efficient?
-What measures will be put in place to guarantee the international competitiveness of the European Cloud providers?

Moderator: Brooks Tigner, Chief Policy Analyst & Head of Technical Studies, Security Europe

13:20 – 13:30

Opening Presentation

Robert Holleyman, President and CEO, BSA | The Software Alliance

13:30 – 14:45

Panel Session

Robert Holleyman, President and CEO, BSA | The Software Alliance
Verena Weber, Economist and Policy Analyst, Information, Communications and Consumer Policy Division, OECD
Margot Dor, Strategy Development, ETSI
Ton van Rhijn, Director ICT & IPM at CZ, The Netherlands and Representative, EuroCIO
Axel Haentjens, Vice-President Cloud Computing, Orange Business Services

14:45 – 15:40

Panel 3: Interactive Discussion - Copyrights in the Cloud: managing the licensing of digital content and law enforcement of online piracy

As users can use cloud computing services to duplicate their digital content in order to access the files from different devices, and since the Cloud has no storage capacity limit, questions have been raised about how copyrights will be managed in the cloud and how Intellectual Property will be protected.
-How have the proposed plans around copyright in the strategy been received and is further action needed to overcome the difficulties of licencing digital content in the cloud?
-Should copyright apply in the cloud the way it does with physical storing devices and how can this be realistically calculated? How will it be concretely ensured that intellectual property is protected and that right-holders are appropriately remunerated?
- DG Market published last July a proposal for a directive on collective rights management promoting a multiterritorial approach of licencing of rights across Member States. How can this solution best apply to Cloud Services? How have copyright collecting societies responded to the proposal?
-Can Cloud Services provide an opportunity to boost single market in Copyright?
-Do the Intellectual Property laws need to be updated to provide efficient protection of Intellectual Property in the cloud, to stop “white clouds” turning into “black clouds”, as well as to guarantee effective law enforcement against IP infringement through the technology? What actions need to be taken to put in place a more harmonized IP law enforcement rules in the cloud context?

Moderator: Magnus Franklin, Journalist, MLex

Maria Martin-Prat, Head of Unit Copyright, DG MARKT, European Commission
Burak Özgen, Senior Legal Advisor, The European Grouping of Societies of Authors and Composers (GESAC)
Patrice Chazerand, Director, DIGITALEUROPE

15:40 – 16:10

Afternoon Coffee Break

16:10 – 17:40

Panel 4: European Cloud Partnership: for a cloud active public sector

When launched at the beginning of 2012, the ECP aimed at “formalising common public sector requirements for Clouds procurement across Member States, regions and applications to create a strong common basis for cloud procurements”.
-What have we learnt from this initiative so far?
-What other steps are needed to produce a coherent public sector cloud strategy for Europe?
- What tools are available to help increase awareness and skills of public bodies to encourage them to engage with SMES and procuring services from them?
-On the other hand, how can the capability of SMEs to engage in government procurement cycles be improved and how can they boost their bidding practices?
-How can it be ensured that widespread adoption of Cloud Computing within the public sector drives awareness and trust in the technology?
-What concrete measures can be implemented by Member States to reinforce the effect of ECP?

Moderator: Martin Porter, Chair, Edelman EMEA Public Affairs & Managing Director,, Edelman | The Centre

16:10 – 16:20

Opening Presentation

Ken Ducatel, Head of Unit, Software and Services, Cloud Computing, DG Connect, European Commission

16:20 – 17:40

Panel Session

Paulo Neves, President, AMA - Portuguese Agency for the Public Services Reform, IP

Ken Ducatel, Head of Unit, Software and Services, Cloud Computing, DG Connect, European Commission
Michel Catinat, Head of Unit ICT for Competitiveness and Industrial Innovation, DG Enterprise and Industry, European Commission
Isabelle Flory, Enterprise Solutions Director, Intel Western Europe
Billy Linville, Vice-President Public Affairs, AT&T
Kate Craig-Wood, Managing Director, Memset

17:40 – 19:00

Cocktail Reception

The conference will be followed by a cocktail reception kindly offered by Strategy Analytics



Thursday 7 March, 2013
08.30 to 16.35




Renaissance Hotel

Rue du Parnasse 19

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